Meet our Health Design Instructors


Bon Ku, MD, MPP

Bon is the Assistant Dean for Health and Design and an Associate Professor at the Sidney Kimmel Medical College at Thomas Jefferson University. He is a practicing emergency medicine physician and the founder and director of JeffDESIGN, a first-of-its-kind program in a medical school that teaches future physicians to apply human-centered design to healthcare challenges. Bon has spoken widely on the intersection of health and design thinking (TEDx, South by Southwest, Mayo Clinic Transform, Stanford Medicine X, Association of Collegiate Schools of Architecture) and serves on the Design and Health Leadership Group at the American Institute of Architects.



Meenu Singh

As Learning Experience Designer at the University of Maryland's Academy for Innovation & Entrepreneurship, Meenu shapes learning experiences that introduce students to innovation methods, applying human-centered design tools in the fields of public health, bioengineering, and everywhere in between. She's brought to life courses where students turn into health equity researchers, innovators, and entrepreneurs tasked with reimagining our broken healthcare system. Meenu is also the primary instructor for a highly experiential, often-experimental interdisciplinary course exploring mindsets and tools for creativity. In addition to her work at the University of Maryland, Meenu teaches at Stanford University's Hasso Plattner Institute of Design ( Teaching and Learning Studio, where she's worked with 200+ university educators, department heads, and deans from around the world who are experimenting with new ways of using design thinking. Outside of the higher education space, Meenu teaches and applies design and systems thinking within government agencies, private companies, and nonprofits.




Allan Chochinov, MID

Allan Chochinov, MID, is the Chair of the multi-disciplinary MFA in Products of Design graduate program at the School of Visual Arts in New York City, and a partner of Core77, the design network serving a global community of designers and design enthusiasts since 1995. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA, has been a speaker and guest critic at various schools in including Yale University, Columbia School of Business, RMIT, IIT and Carnegie Mellon. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, Compost Modern, and Winterhouse, and is a frequent design competition juror. Prior to SVA and Core77, his work in product design focused on the medical, surgical, and diagnostic fields, as well as on consumer products and workplace systems. He has been named on numerous design and utility patents and has received awards from The Art Directors Club, The One Club, I.D. Magazine, and Communication Arts. MID in Industrial Design, Pratt Institute; BA in Philosophy, University of Toronto.



Geoff Hayden, MD

Geoff is an Associate Professor of Emergency Medicine at Thomas Jefferson University. Dr. Hayden graduated from the University of Virginia medical school in 2002, and completed a residency and chief residency in Emergency Medicine at Vanderbilt University from 2002-2006. He then pursued a fellowship in point-of-care ultrasound at the University of Pennsylvania in 2006-2007. Dr. Hayden has directed several emergency ultrasound programs while also serving as core faculty at several academic Emergency Medicine residency programs. Dr. Hayden is currently an Associate Director of JeffDESIGN at the Sidney Kimmel Medical College. He’s an avid believer that medicine + design = better medicine.


Kristy Shine Headshot.JPG

Kristy Shine, MD, PhD

Kristy is a forth-year Emergency Medicine resident at the Hospital of the University of Pennsylvania. Over the past 15+ years, she has been an innovator in medicine. She previously worked in the medical device industry and numerous academic laboratories on projects spanning human performance, biomarkers of disease, wound healing/tissue regeneration, and orthopaedic implant design. She obtained MS and PhD degrees in engineering science, mechanical engineering, and medical engineering/medical physics at the Harvard-MIT Division of Health Sciences and Technology in 2005 and 2009. She then completed her MD and post-doctoral research in the Physician Scientist Training Program at the University of Pittsburgh in 2014.


rob headshot-1.jpg

Robert Pugliese, PharmD, BCPS

Rob is Associate Director of JeffDESIGN at the Sidney Kimmel Medical College and Founding Director of the Health Design Lab @JeffInnovation. This first-of-its-kind program and space supports a multidisciplinary approach to solving public health and healthcare challenges and provides Design Thinking focused interdisciplinary education to medical students and other healthcare professionals. Rob has presented on the intersection of health and design nationally at venues such as Stanford Medicine X and SXSW. A practicing Emergency Medicine Clinical Pharmacist and Clinical Assistant Professor at Thomas Jefferson University and Hospital, he has over 10 years of experience in the clinical and operational aspects of healthcare delivery in the urban environment. Rob is the current Vice Chair of the American Society of Health System Pharmacy, Section Advisory group on Emergency Care. He is also Associate Editor and founding contributor to, a site that provides free peer-reviewed online education to medical professionals. Rob received his Doctorate of Pharmacy at Northeastern University, Boston MA.